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Privacy Policy

Website Privacy Notice of Pegasus Insight Ltd, in this notice, “we”, “our”, or “us” refer to Pegasus Insight Ltd.

Company Number: 14687036 Registered in London

Our registered address is: 25 Pridmore Road, Corby Glen, Grantham, England, NG33 4JN

Email: DPO@pegasus-insight.co.uk

This privacy policy applies only to Pegasus Insight Ltd and Users of this website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links to social media websites. We do not control these third-party websites and are not responsible for their privacy statements.

This privacy notice tells you what to expect Pegasus Insight to do with your personal information collected through the use of this website.

Contact Details

Email: dpo@pegasus-insight.co.uk

What information we collect, use, and why

We collect or use the following personal information for dealing with queries, requests or complaints:

  • Names and contact details

We collect or use the following information to analytical data to improve website content and navigation:

  • Addresses
  • IP addresses
  • Website and app user journey information

Lawful bases and data protection rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are in brief set out below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

  • Your right of access – You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. You can read more about this right here.
  • Your right to rectification – You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. You can read more about this right here.
  • Your right to erasure – You have the right to ask us to delete your personal information. You can read more about this right here.
  • Your right to restriction of processing – You have the right to ask us to limit how we can use your personal information. You can read more about this right here.
  • Your right to object to processing – You have the right to object to the processing of your personal data. You can read more about this right here.
  • Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. You can read more about this right here.
  • Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. You can read more about this right here.

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information for dealing with queries, requests or complaints are:

  • Consent – we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
    • If you contact us using the Get in Touch form or download factsheets on our site then we will use any information you provide, for example name and email address, to respond to your query and provide you with any information, products or services which you have requested.

Our lawful bases for collecting or using personal information for analytical data to improve website content and navigation are:

  • Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
    • This is necessary for our legitimate interests to define types of users for our products and services, to keep our website updated and relevant, and to develop our business.

Information about our use of cookies

What are cookies?

A cookie is a very small text document, which often includes an anonymous unique identifier. Cookies are created when your browser loads a particular website. The website sends information to the browser which then creates a text file. Every time the user goes back to the same website, the browser retrieves and sends this file to the website’s server. Find out more about the use of cookies on www.allaboutcookies.org. 

We also use other forms of technology which serve a similar purpose to cookies, and which allow us to monitor and improve our website. When we talk about cookies, this term includes these similar technologies. 

What cookies do we use and what information to they collect?

  • Necessary cookies: these cookies are required to enable core functionality. Without these cookies, services you have asked for cannot be provided. If you disable these cookies certain parts of the Services will not function for you.
  • Analytics cookies: these cookies help us improve or optimise the experience we provide. They allow us to measure how visitors interact with the Services and we use this information to improve the user experience and performance of our website and the Services. These cookies are used to collect technical information such as the number of pages visited, which parts of our website are clicked on and the length of time between clicks.
  • Functional cookies: We may use cookies that are not essential but enable various helpful features on the website. For example, these cookies collect information about your interaction with services provided on the website. 
  • Advertising cookies: we use these cookies to collect information about your browsing habits in order to make advertising more relevant to you and your interests. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. We may share this information with other parties who help manage online advertising – please see the “Google Analytics” section below for more details.
  • Social media cookies: These cookies are used when you share information using a social media sharing button or “like” button on our Platforms, or when you engage with our content on or through a social site such as LinkedIn or Facebook. These cookies collect information about your social media interaction with the website, such as whether or not you have an account with the social media site and whether you are logged into it when you interact with content on website. This information may be linked to targeting/advertising activities. 

By default, we will only place non-essential cookies on your device if you opt in. When you first visit our site, you will see a cookie banner prompting you to accept or reject these non-essential cookies. You can also disable cookies via your browser settings.

Google Analytics

The Site uses Google Analytics, a web analytics service provided by Google, Inc. (‘Google’). Google Analytics uses cookies, to help the Web Site analyse how users use the Site. The information generated by the cookie about a user’s use of the Site (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating the user’s use of the Web Site, compiling reports on Site activity for web site operators and providing other services relating to web site activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate a user’s IP address with any other data held by Google. Users may refuse the use of cookies (as above). By using the Site, the User consents to the processing of data about that user by Google in the manner and for the purposes set out above.

Where we get personal information from

  • Directly from you

How long we keep information

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Who we share information with

Others we share personal information with

  • Service providers acting as processors based in the United Kingdom who provide IT and website services.
  • Professional or legal advisors acting as processors or controllers including lawyers, bankers, auditors and insurers based in the United Kingdom.
  • Relevant regulatory authorities acting as processors or controllers based in the United Kingdom.

Pegasus Insight may, from time to time, expand or reduce business and this may involve the sale or transfer of control of all or part of Pegasus Insight. Data provided by users of this website will, where it is relevant to any part of the business transferred, be transferred and the new owner will, under the terms of this privacy policy, be permitted to use the data for the purposes for which it was originally supplied to us.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law, and only permit them to process your personal data for specified purposes and in accordance with our instructions.

Keeping data secure

We use appropriate technical and organisational security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. We have Cyber Essentials certification which helps us manage your data and keep it secure.

In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

Technical and organisational measures include procedures to deal with any suspected data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

The ICO’s address:           

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113

Website: https://www.ico.org.uk/make-a-complaint

Last updated: April 2025